Here are a few key aspects of a good inbound link. Some of these aspects are out of your control, but you can still improve how people choose to link to you:
Good Anchor Text – This is the text that is used in linking to you. It is far better for someone to link to this site with the phrase Freelance Blog or Making Online Income rather than Wake Up Later. Remember, it’s the text in the link that helps search engines determine what the destination page is really about.
Variety of Anchor Text – You also want variety in your inbound links. If all the links to your site use the phrase Freelance Blog, the search engines could assume that either the phrase is simply your website’s title and or that you “campaigned” for people to link to you all the same way. Therefore, you want the links you get to be natural, with one site linking to you as Great Freelance Blog, another using Blog With Online Income Tips, and so on.
Authority of Linking Site – Although search engines count links to your site as “votes,” not all votes are created equal. A link from Wikipedia.com carries a lot more authority than a link from Free-Links-And-More.com
Relevancy of Linking Site – Just as authority of the linking site counts, so does relevancy. The best links to this site will come from other design/development or internet marketing sites. Links from personal blogs or free directories, not so much.
Destination of Link – Just as you want the anchor text of links to be natural and diverse, you also want the destination of inbound links to vary. If you’re truly producing great content, then you should be getting links to not only your homepage, but a multiplicity of inside pages as well. And when this happens, the search engines will smile upon you.
No comments:
Post a Comment